Typography
A key part of this rebrand is introducing a new typeface to our system. Our two primary fonts, Poppins and Anybody, work in tandem, each with a clear and distinct role.
This pairing gives us a versatile typographic system, creating a look that is both approachable and confident in any situation.
Anybody: The Headliner
When we need to make a statement, we use Anybody. It’s designed to be big and bold for headlines and highlights, giving us that powerful and energetic voice.
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Poppins: For Readability
For long-form text, Poppins is our go-to. It’s clean, welcoming, and highly readable, ensuring our core message is always easy to follow.
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Weight & Hierarchy
To communicate with impact, we use font weight and size to build a clear hierarchy. This is how we control the volume of our voice—from a quiet statement to a powerful roar.
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Each weight in our typographic system has a specific role to play in creating this effect. The goal is to always create a noticeable contrast between each level of information. The following examples show this principle in action.
Bold, short
headline or slogan
Anybody ExtraBold
128px / Line height: 90%
FOR THE LOVE
OF THE GAME
Headline
Anybody Bold
96px / Line height: 90%
Reclub's Core Brand Values
Title
Anybody Bold
48px / Line height: 100%
Passion
for the Game
Subtitle
Poppins Medium
24px / Line height: 160%
We are driven by the pure joy and profound
positive impact of sports, believing the world
is inherently better with more people playing.
Body
Poppins Regular
16px / Line height: 160%
We champion the universal love for the game, encouraging everyone to get out, move, and experience the physical and mental benefits. Reclub celebrates the spirit of competition, camaraderie, and personal growth that comes from being active, contributing to healthier individuals and stronger communities worldwide.