The logo
This is our go-to, the dream team. The logo pairs the Reclub symbol with our wordmark. Designed from the same playbook, each shares the fluid motion of the game and represents the connections created when you play together.
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Built to work in sync, the shared curves and clean lines create a complimentary team. Just like Curry & KD. Our logo is our most recognizable brand mark.
Our wordmark
Designed to be the athletic anchor, it’s built to feel solid, but with a sense of speed—like a player ready to burst into action. It’s the signature that captures our energy.
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The key to that energy is our ‘E’. This single, unbroken line weaves through our name, symbolizing two core ideas: the motion of the game, and the bond that ties the community together.
Our symbol
The most versatile player on the team—it's a two-in-one design that changes its approach, depending on the type of play.
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The 'Hello' Gesture: When paired with our wordmark in the full lockup, it’s a welcoming wave. This is the open hand that represents our community spirit.
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The 'R' Monogram: Alone, it becomes our bold ‘R’ monogram. Our official shorthand—a strong, simple mark for when space is tight.
Heads-up: This section covers the full logo team-up. We’ll break down the rules for the 'R' monogram in the next part of the playbook.
A dual meaning Reclub symbol
The composition
In any great team, formation is everything. The way our symbol and wordmark team up is crucial for presenting a unified and confident brand. These are the official plays for our logo lockup—follow them to make sure our signature always looks balanced, purposeful, and dressed ready for the game.
Primary logo
The MVP of our playbook: the primary logo. This is the official matchup of our 'Hello' gesture symbol and the full wordmark.
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The most important rule for this formation: the symbol always plays the role of the welcoming gesture. It is never the 'R' in this lockup. This is our star player— it should be your go-to choice across all materials.
Formations require precision. To get our primary lockup perfect, follow this formula.
Spacing, Angle, & Alignment
​1. Set the space
​Position the symbol to the left of the wordmark. The gap between them is specific: exactly half the height of the letter ‘b’.
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2. Apply the tilt
The angle is non-negotiable. Rotate the symbol so it leans into the action at a sharp 20 degrees. This is what gives our signature its forward momentum.​​
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3. Lock in the alignment
For the final detail, adjust the vertical position. The base of the symbol’s ‘ring finger’ must align perfectly with the top edge of the letter ‘R’. This creates the balance the team needs to win.
Position the symbol by aligning the base of the ring finger horizontally with the top of the 'R'
Apply a 20-degree counter-clockwise tilt
Begin with the upright symbol
Safe space & Balance
Follow these fundamental rules for a powerful and professional presentation every time.
​Breathing Room
Our logo needs space to look clean and confident. Always maintain a minimum clear space, equal to the height of the letter ‘b’ in our wordmark—around the entire lockup.
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The Balancing Act
Center the logo by eye—not by software defaults. This is the formation:
Vertical Alignment: Lock the vertical center of your layout onto the spine of the ‘C’.​
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Horizontal Alignment: Lock the horizontal center of your layout onto the horizontal midpoint of the ‘C’.
Color alternates
Our logo is designed like a utility player, able to play in any situation. The background color of your design determines which version to sub into the game.​
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The rule is simple: our logo must always have strong contrast to be clear and legible. Think of it like a home or away jersey—the goal is to make sure our team stands out.
Primary background color
Secondary background color
In black and white
The full-color logo is our official home jersey—your first and primary choice. Our monochrome options are the essential away or alternate jerseys, ready for when the background demands a different strategy.
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The final call: choose the version that stands out the most and commands attention. The winner is always what makes the most impact.
Don'ts
The following are common misuses that weaken our brand's visual identity. To keep our look strong and professional, these applications should always be avoided.
Do not pair the 'R' monogram
with the wordmark
Do not use unapproved
color combinations
Do not tilt, rotate,
or misalign the logo
Do not outline
Do not apply effects
Do not apply stretch
Partnership
When we team up with another brand, we treat them as equals. Our partnership formation puts both logos on an even playing field; each squad shares the spotlight.
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​The clean dividing line acts like the center line on a court—it gives each brand its own territory while keeping us in the same game, presenting a unified and professional front.
Safe zones
With any team-up, a balanced lineup is key to success. The go-to play is to match the partner logo’s height to our wordmark, using the two blue lines as your guide.
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Some matchups require a judgment call for visual balance and can be made slightly taller. Just remember, the pink safe zone is a hard boundary. Treat it as “out-of-bounds.”
Partnership Don'ts
Good teammates always put each other in a position to succeed. The following are common fouls that create an unbalanced lockup. To ensure a fair and professional team-up, these plays should always be avoided.
Do not reverse
the lineup order
Do not unbalance the lockup
by resizing one logo over the other
Do not change the weight
or style of the dividing line