Color
Our colors are pulled straight from the field. They’re designed to showcase the raw energy, intensity, passion, and rhythm of a great game. Each shade is bright, electric, and spirited, reflective of our core mission.
Primary colors
Blue and yellow are the franchise players of the Reclub brand. They’re the most recognized in our playbook and work as a team to create our signature look.
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Yellow is our energetic foundation. Use it generously for backgrounds and major brand elements. to set a bold, confident stage.
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Blue is the power play. Reserve it for strategic highlights and the details that matter most, ensuring they stand out and demand attention.
HEX: 3336fd
RGB: 51/54/253
CMYK: 82/73/0/0
HEX: ffc522
RGB: 255/197/34
CMYK: 0/26/100/0
Secondary colors
Our secondary colors round out the roster. They’re designed to support our blue and yellow. Use them to bring depth, energy, and versatility to illustrations and layouts. Each shade represents the diverse players and styles that make up our community.
HEX: 00c5a2
RGB: 0/197/162
CMYK: 83/0/54/0
HEX: fa794b
RGB: 250/121/75
CMYK: 0/71/79/0
HEX: c7e542
RGB: 199/229/66
CMYK: 31/0/100/0
HEX: 00befa
RGB: 0/190/
CMYK: 76/0/0/0
HEX: f98ed6
RGB: 249/142/214
CMYK: 2/56/0/0
HEX: e04848
RGB: 224/72/72
CMYK: 0/93/76/0
While Blue and Yellow are our franchise players, we don’t want them on the field for every single play. To keep our visuals dynamic, our secondary colors can step up and lead the design. However, we deploy them based on a strategic depth chart:
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The Key Role Players (First Line): These are your go-to specialists. They are the preferred colors to use when you need a dominant shade beyond our primaries.
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The Depth Chart (Second Line): Call these players off the bench when you need more variety in your design, or if a color from the first line is already in the game.
For text & backgrounds
Clear communication is fundamental. That means readability comes first. We’ve drafted two neutral grays into our lineup specifically for this purpose. They are the go-tos for all body copy, used interchangeably as text or background to guarantee a clear read.​
FOR THE LOVE
OF THE GAME
HEX: 291f1f
RGB: 63/70/65/73
CMYK: 41/31/31
Primary background color
FOR THE LOVE
OF THE GAME
HEX: f1f1ea
RGB: 241/241/234
CMYK: 4/2/7/0
When the play calls for a colored background, sub in the toned-down shades of our team colors. They provide a hint of brand energy without sacrificing clarity.
HEX: ffdc8d
RGB: 255/220/141
CMYK: 0/15/58/0
HEX: 97e8d9
RGB: 151/232/217​
CMYK: 44/0/24/0
HEX: f4ae98
RGB: 244/174/152
CMYK: 0/41/36/0
HEX: ebefa3
RGB: 235/239/163
CMYK: 10/0/50/0
HEX: 94d9f2
RGB: 148/217/242
CMYK: 44/0/4/0
HEX: fcbee9
RGB: 252/190/233
CMYK: 0/32/0/0