The Dynamic Line
The ‘Dynamic Line’ is our signature move—the visual heartbeat of the brand. This versatile graphic element channels the raw energy and momentum of the game. You'll see a key player woven throughout our posters, illustrations, and artwork.
Inspired by the Game
The inspiration for the Dynamic Line comes directly from the action on the field. Its shape echoes the soaring arc of a ball, the fluid motion of an athlete, and the strategic lines that define a winning play. This is our visual signature.
The Dynamic Line Playbook
Our signature move is used in two main ways: making a bold statement on photos or adding subtle energy in backgrounds.
Note: For consistency, we recommend using the dynamic lines provided in the brand kit. These assets are pre-designed with the correct shape and color and are available in PNG format. If you choose to create your own, please be sure to follow the guidelines outlined in this playbook to maintain brand integrity.
With photography
When layering the line over photography, the goal is to create a high-energy highlight.
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Photo choice: Always use an action shot that captures dynamism and movement. Keep the focus tight—one or two people, three is the max. Avoid static, posed shots.
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Line color: Use a high-contrast color that pops to amplify the energy of the moment.
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With typography
As a background element, the line adds subtle energy to text-dominant layouts.
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Application: Use the line behind content where text is the main focus. The goal is to add brand character without distracting from the message.
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Line Color: Always use a color that is a similar shade or tone to the background. This low-contrast approach ensures the line remains subtle and the text is the primary focus. Most colors in our brand palette are suitable, as long as they support the text's readability rather than
