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The symbol

Sometimes the play calls for a specialist. Our 'R' monogram is designed to carry the full spirit of our brand in tight spaces where the main logo lockup won’t fit.

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While this symbol is versatile, it has one, clear identity when it goes solo: it is always the ‘R’ for Reclub. It shouldn't be interpreted as the 'Hello' gesture when used by itself. It’s the only shorthand for the brand.

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Round it off!

Our symbol has leveled up. We’ve refined our welcoming hand, rounding off the sharp edges to create a more fluid form. This evolution is a strategic play:

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1. It mirrors the field of play

The blend of straight lines and soft curves is inspired by the field itself—echoing the layout of the courts, pitches, and fields where our players play. 

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2. It has more heart

The softened edges make our symbol more approachable, replacing any robotic feel with the genuine warmth and welcoming spirit of a teammate.

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Sharp edges are rounded off and Width is enlarged.

Monogram

For applications where a concise mark is needed, the 'R' serves as the standalone symbol of our brand. Designed to be instantly recognizable, our compact identifier.

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To maintain its confident presence, the 'R' must always be presented upright, without any rotation or tilt. It can be rendered in any approved colors from our brand palette, detailed in the Color section.

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Clear space

​To guarantee legibility and prominence, a clear space minimum must be maintained on all sides of the ‘R’. This protected area is equal to the width of the symbol itself (defined as x).

 

This ensures the ‘R’ remains uncluttered and visually impactful.

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Color alternates

The 'R' follows the same color game plan as our primary logo, with the primary color version being its standard uniform.

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If the background causes our ‘R’ to get lost in the action, it's OK to call for a substitution. Swap in an alternate color from the playbook to ensure our ‘R’ always makes an impact.

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Primary background color

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Secondary background color

In black and white

When color isn't part of the game plan yet, the black and white monogram is your utility player. Sub this version for one-color print jobs or anytime you need a high-contrast mark that cuts cleanly through a busy background.  

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Don'ts

These are the illegal plays that break our formation and weaken our visual identity. To ensure our brand always looks confident and professional on the field, keep these moves out of your playbook entirely.

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Do not place the logo

upside down

Do not use unapproved

color combinations

Do not tilt, rotate,

or misalign the logo

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Do not outline

Do not apply effects

Do not apply stretch

Use these guidelines as your playbook for expressing the dynamic, connective energy of Reclub. Together, let's build a brand that consistently captures the authentic spirit of the game.

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